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JBT’s Avure HPP Foods showcases success at Propak Asia 2017

Innovative cold pasteurization technology from Avure HPP Foods, one of the most recent additions to the JBT family, is expected to double in market value over the next eight years, thanks to growing industry awareness of its significant food safety and shelf-life advantages.

This was one of the messages delivered by Dr. Errol V. Raghubeer, Senior Vice President of Microbiology & Food Technology at Avure, to delegates at this year’s Propak Asia show, which took place in Bangkok, Thailand from June 14-17.

During a presentation on “Global growth of HPP Foods and Beverages”, Raghubeer revealed that the market worth of products that utilize High-Pressure Processing (HPP) systems is likely to rise from the current US$12B to US$25B by 2025.

The beverage market, with has an estimated worth of around US$2-3B, is a major element in this growth, with innovation in the premium juice segment crucial to its development, aided by the introduction of new mixes and exotic fruit blends from Asia and South America.

Find out how Avure’s HPP technology works

For Raghubeer, HPP technology’s ability to extend shelf-life by up to four months in the case of fresh juice, while preserving the nutritional, taste and quality aspects of the product is one of the key drivers behind its expansion, adding that it also delivers a “fresh, raw taste”.

He adds that when it comes to food safety, Avure has worked closely with the US Food & Drug Administration (FDA) to ensure that HPP products achieve the same or greater pathogen reduction that can be produced through heat pasteurization.

WATCH Dr Raghubeer’s presentation on HPP technology at Pack Expo 2016: 

La importancia de contacto personal en la edad electrónica

TO READ THIS ARTICLE IN ENGLISH, CLICK HERE

Jorge Brito de JBT México aquí explica, a pesar de los beneficios que ha traído la época del internet, establecer y mantener contacto directo con clientes es clave para el éxito de cualquier negocio. JBT México está presente esta semana en el Expo Pack 2017 en Guadalajara, México del 13 al 15 de Junio en stand 1106.

Si uno analiza como ha cambiado la manera de hacer negocios en los últimos 20 ó 30 años es inevitable que la llegada del internet en nuestra vida cotidiana fuera uno de los puntos principales. Desde las páginas web hasta las redes sociales, pareciera que cada vez más el mundo de los negocios y las comunicaciones se mezclan alrededor del internet.

Este fenómeno ha traído sus beneficios tanto para proveedores como para clientes. Por ejemplo, los correos electrónicos – el email – se ha convertido en una herramienta útil e importante que ha facilitado que el contacto entre personas sea mucho mas fácil que antes. Si experimentaste trabajar en los años 80 ó 90, ¿quién no recuerde la dificultad de enviar cartas por fax, y a veces el problema para entender el borrado mensaje que llegó, o el desafío de localizar personas por teléfono?

Aún así, la importancia de tener contacto directo en persona con clientes actuales y clientes potenciales es sumamente importante para cualquier negocio. Sobre todo para poner una cara o una voz a un nombre, para crear/desarrollar una relación más cercana y fomentar la confianza.

El stand de JBT México en el Expo Pack 2016

Mayor presencia
Como profesional de la industria alimentaria, yo empecé mi carrera hace 12 años con John Bean Technologies de México, la filial mexicana de JBT Corporation, después de 15 años de trabajar en el sector de alimentos. Empezando con los portafolios de maquinaria para preservar y enlatar comida procesada, tenía la responsabilidad no sólo para el mercado mexicano, sino para todo América Latina, incluyendo países productores como Chile, Argentina, Perú, Colombia y Ecuador.

Hoy en día, desde mi oficina en León, Guanajuato, estoy a cargo de la promoción de la línea de productos JBT de la división “Liquid Foods” que incluye sectores de preservación o enlatado, atún, procesamiento de frutas y lácteos. Anteriormente también el portafolio de JBT para la industria de proteínas, que incluye sectores importantes como la carne procesada y frutas y hortalizas congeladas. Desde León y con nuestras instalaciones en Puebla donde contamos con una planta piloto, estamos bien posicionados para servir – en cuanto a México – todo el país, desde la región Bajío hasta las fronteras con Centroamérica y los Estados Unidos. Fuera de México, ofrecemos nuestro amplio portafolio de productos a clientes desde Centroamérica hasta la región Andina donde mantenemos una gran presencia en países a nivel de Colombia, Perú, Ecuador y Venezuela.

En todos los casos, el hecho de establecer y mantener contacto en persona ha sido un factor clave en el éxito de JBT y nuestra gama de productos en todo Latinoamérica.

Para JBT como empresa, la relación cara a cara es fundamental para lograr buenos negocios porque, a pesar de la revolución tecnológica de las comunicaciones de los últimos años, el poder establecer una relación comercial con un cliente en persona no tiene precio.

The importance of personal contact in the electronic age

PARA LEER ESTE ARTÍCULO EN ESPAÑOL, APRETE AQUÍ

JBT Mexico’s Jorge Brito – who will be present at this week’s Expo Pack event in Guadalajara, Mexico from June 13-15 on stand 1106 – here explains why maintaining face-to-face contact with clients is vital, even in the modern, internet age.

For anyone analyzing how the way we do business has changed over the past 20 or 30 years, it is almost inevitable that the arrival of the internet into our daily lives will be one of the principal findings. From web pages to social media, it seems that the world of business and communications between companies revolves around the internet.

This phenomenon has delivered benefits for both suppliers and clients. For example, email has become a useful and important tool that makes contacting vastly easier than before. For those of us who experienced working in the 80s or 90s, who doesn’t remember the difficulties involved in sending letters by fax or the problems reading blurry messages when they arrived via the same machine? Or indeed the challenge of getting hold of people by telephone?

Even so, the importance of direct, personal contact with current and potential clients is hugely important for any business. Being able to put a face to a name can help develop a business relationship and engenders confidence.

Jorge Brito (center) with the JBT Mexico team at Expo Pack 2016

Major presence
As a food processing industry professional, I started my career with JBT Mexico 12 years ago following 15 years in the food sector. Beginning with the portfolio for preservation and canning technologies, I had responsibility not just for the Mexican market, but for the whole of Latin America.

Today, from my office in León, Guanajuato, I oversee the promotion of JBT’s Liquid Foods product line, covering fruit, dairy and tuna processing, as well as canning and preservation products. From León and our facilities in Puebla, where we have a pilot plant, we are well placed to serve the whole of Mexico, while also covering clients from Central America to the Andean region where we maintain a major presence in countries such as Colombia, Peru, Ecuador and Venezuela.

In every case, establishing and maintaining personal contact has been a key factor in the success of JBT and our line of products across the whole of Latin America. As a company, face-to-face contact with clients has been fundamentally important to doing good business for JBT because, in spite of the technological revolution of recent decades, being able to establish a commercial relationship with a client in person remains priceless.

JBT showcases solutions for Mexican processors at Expo Pack 2017

JBT will be showcasing its full portfolio of products and services available for Mexico’s food and drink processors at Expo Pack 2017, the upcoming packaging and processing technology event that is expected to attract more than 15,000 professionals from across the country.

At the three-day event, which takes place in Guadalajara from June 13-15, JBT personnel will be on hand at booth 1106 to highlight how its solutions can support and improve processes for companies working in everything from meat and dairy through to fruits, vegetables and juices.

To arrange a visit to the JBT booth at EXPO PACK 2017, click here

For Jorge Brito, JBT’s Latin America sales director for liquid foods, the show provides an invaluable opportunity to both meet existing clients and showcase services to companies that could benefit from working with JBT.

“Events like this are hugely important to be able to have face-to-face contact with clients, while also allowing us to develop opportunities for the future by being able to promote the full portfolio of JBT products and services,” explains Brito.

“The advantage of the Expo Pack show is that attracts companies from across the food and drink industry, not just from one particular sector, which means we are able to come into contact with all kinds of customers and potential customers.”

JBT will exhibiting at booth 1106 at EXPO PACK 2017, which takes place at the Expo Guadalajara center from June 13-15. 

JBT shows support for Florida’s citrus industry

JBT will be one of the sponsors of this year’s Florida Citrus Industry Annual Conference at Bonita Springs, FL, where the company will be highlighting systems and solutions that can help producers in the state get the most juice out of citrus greening-affected crops during what is undoubtedly a challenging time for the sector.

At the event, which takes place from June 14-16 at the Hyatt Regency Coconut Point venue, JBT representatives will be outlining how JBT extractor systems can assist growers when it comes to getting the maximum amount of juice out of fruit affected by citrus greening.

Ahead of the annual industry showcase, Donn Sabato, JBT’s North America Director of Sales, explained that despite the challenging situation for Florida’s citrus sector, JBT is dedicated to keeping the industry both viable and profitable for producers.

“The dominant issue for the Florida citrus industry is greening, a bacteria spread by an insect called a psyllid, which has affected virtually all citrus groves in Florida,” explains Sabato. From producing 240m boxes of oranges in 2004, the industry last year produced 70m boxes as a result of greening.

While the industry is working hard to find a viable treatment for greening, Sabato says JBT is doing everything it can to support the difficult situation for growers. In addition to showing support at events, he says JBT has developed juice extractors that are ideally suited for the smaller fruit produced by greening-affected trees, while ensuring that the right sized fruit always goes to the right extractor.

“The real value for us of an event like the Florida Citrus Industry Annual Conference is that we are sponsoring and participating in it,” says Sabato. “We want to be part of the industry’s recovery from greening and part of the recovery is taking part in events like this.”

JBT to make a splash at Restaurant Show with Fresh’n Squeeze juicers

JBT Corporation will be bringing the juicer with the highest yield currently available in a new, larger capacity version to this year’s National Restaurant Show, as part of a presence that will focus on offering a complete juice bar solution for clients large and small.

In conjunction with its US master distributor, Juicernet by Mulligan Associates, JBT will be appearing at the event, which takes place at Chicago’s McCormick Place Convention Center from May 20-23, to highlight solutions that make economic sense while delivering the highest quality.

Chief among them is JBT’s Fresh’n Squeeze range of point-of-sale juicers, which have a proven record of yielding up to 50% more juice per unit of fruit than all competitor models, while also boasting a unique design that can handle the widest range of fruit sizes and citrus varieties.

The juicer works on the principle of instantaneous separation – removing peel, seed and albedo components that can have an adverse effect on flavor instantaneously from juice – delivering the superior quality product which has become a hallmark of the Fresh’n Squeeze brand.

Visitors enjoying Fresh’n Squeeze juice at last year’s ProPak exhibition in Thailand

Attractive display
New for this year’s show will be a larger capacity hopper for JBT’s Citrus Juicer – a point-of-sale model for juice bars that allows customers to see the juice being extracted – that can hold some 40 lbs or 120 pieces of fruit, up from the standard hopper’s 20 lbs or 60 pieces of fruit.

According to JBT’s Fresh Juice Account Manager, Jerry King, using the new hopper means less loading, less often, while also providing an attractive display of citrus in a large basket above the machine.

Fresh’n Squeeze juicers give companies in the restaurant and hotel industry a citrus juicer that is both profitable and provides a healthy, natural product for their customers,” he said.

King added that JBT and its master distributor would be displaying a full line of juice bar equipment that handles not only citrus, but also vegetable juices with the Produce Plus Juicer.

Visit JBT’s booth at the National Restaurant Show 2017!

JBT prepares for China visit as part of SGF-IFU Roadshow

JBT Corporation will be present in China this week as part of the SGF-IFU Asia Roadshow where delegates can find out more about ways in which fruit by-products can offer potentially lucrative business opportunities.

At the event, to be held in Xi’an’s Bell Tower Hotel on May 12, JBT sales manager David Qian will be detailing some of the options JBT offers for making good use of fruit waste, such as the READYGo™ d-LIMONENE system and T.A.S.T.E. Evaporator.

The READYGo™ d-Limonene system in particular enables companies to recover valuable d-Limonene– a citrus oil ingredient which has a variety of uses from cleaning to cosmetics to flavoring – without having to make a significant capital investment.

According to Qian, the Roadshow, which will also take in visits to Thailand, Japan and Dubai, is designed for quality, R&D and production managers, as well as for purchasing and sales managers of juice processing and bottling industries.

“The objective of the Roadshow is to get closer contact to Asian juice producers, to explain the control activities of SGF, an international organization responsible for raw material control, and to give the participants an opportunity to discuss issues related to the juice industry with the relevant speakers,” he said.

Mr. Pier Luigi Prati, application manager for FJS, will be co-presenting the session in China and will be also taking the lead for JBT at the Roadshow’s Thailand date in June. JBT’s Tanaka Masaaki will be speaking at the following event in Japan in September.

JBT’s José Lorente, who will be on hand at the events in Japan and Dubai, said the Roadshow provided JBT with an opportunity to talk about the company’s products and experience.

“We will be talk about JBT as a supplier of technologies for processing fruits, vegetables and juices, as well as highlighting future projects that will be focused on sustainability,” he said.

View the complete SGF-IFU Asia Roadshow schedule

The SGF-IFU Asia Roadshow, sponsored by JBT, will visit:

May 12, Bell Tower Hotel Xian, Xian Shi, CHINA

June 1, Impact Exhibition Center, Pak Kret, THAILAND

Sept 20, Tokyo, Venue TBC, JAPAN

OCT 30, Dubai, Venue TBC, DUBAI, UAE

Click HERE to register as a delegate!

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