JBT Corporation, technological solutions provider for fruit juice companies and vegetable processors, will be showcasing new innovations that can add value to end products during its appearance at Fruit Logistica 2016.

Easily the most important event of its kind for the global fresh produce sector, JBT will be on hand this week at Fruit Logistica 2016 from 3-5 February in Berlin, Germany, to highlight a range of new technologies that can make a commercial difference to end products, improving both shelf life and appearance.

In attendance at Fruit Logistica 2016 with both its fresh and processing businesses, JBT will be showcasing its entire fresh produce technology line, as well as highlighting its role as a processing and extraction solutions provider for fruits and vegetables.

On the fresh side, JBT will have innovative Produce Identification equipment on show, plus selected examples of juice processing technology alongside videos displaying the company’s other products and services.


Fruit juice innovations
Visitors will have the chance to view a new prototype Fresh’n Squeeze® juice extractor, which recently made its debut together with fresh, new branding for the highly-successful system.

The new model of the Fresh’n Squeeze Multi Fruit Juicer has been designed to produce up to 100 litres of high-grade fruit juice per hour, complementing a range globally recognised as delivering the highest yielding juice currently available for the foodservice sector.MFJ

JBT business development manager, John Siddle, said: “We are proud of the Fresh’n Squeeze range because of the superior yield and quality of the juice produced compared with other machines on the market.

“The superior extraction technology has been repackaged in a sleek new design for storefront and supermarket display and use. It was always functional, but now it is updated and attractive.”

“Our superior technology, innovation, service, and global reach makes JBT the most valued supplier for fresh produce and juice solutions.”

Technology that delivers
However, Fresh’n Squeeze is just a small part of the range of products that JBT will be showcasing at the trade exhibition. On the processing side, the company will highlight its FTE-CE cold extraction system, particularly focusing on its application related to vegetables.

JBT head of EMENA (Europe, Middle East and North Africa) operations, Christian Gelati, said: “JBT will be pointing out the flexibility of the system and its ability to deliver high extraction efficiency for a premium quality end product.”

Gelati said JBT would also showcase the ability of the company’s new Extended Shelf Life and Pulsed Electric Field technologies to add value to processed vegetables.

Other products on display include a new Laser Food laser labelling machine for custom fruit marking and a range of coatings developed to deliver an improved appearance for fruits and vegetables while also helping preserve product quality during long shipments.

Many of the coatings have been formulated for use worldwide, rather than for sole use in certain countries or regions.

Summing up JBT’s expectations ahead of Fruit Logistica 2016, Gelati said the company was aiming to demonstrate to visitors its capability to deliver effective solutions for all areas of their businesses.

He added: “JBT is the ideal partner for fresh produce and fruit juice suppliers. We are able to support them in the different parts of their businesses both in the fresh area and in processing with knowhow, highly competent service and first class technology.”

About JBT Corporation
JBT Corporation is a leading global technology solutions provider to the food processing and air transportation industries.

The company designs, manufactures, tests and services technologically sophisticated systems and products for regional and multi-national industrial food processing customers through its JBT FoodTech segment and for domestic and international air transportation customers through its JBT AeroTech segment.

JBT Corporation employs approximately 4,200 people worldwide and operates sales, service, manufacturing and sourcing operations located in over 25 countries.

JBT will exhibiting at Fruit Logistica 2016 in Hall 5.1, A.02.