JBT will highlight technological innovations designed to get fruits and vegetables from producer to retailer in the best possible condition, as part of its participation in Fruit Logistica 2017, the world’s largest trade exhibition for the fresh produce sector.

At JBT’s third consecutive appearance at the event, which takes place in Berlin, Germany from 8-10 February, the company will focus on fresh produce technologies, as well as showcasing labeling and fruit processing systems.

JBT business development manager John Siddle said: “Our booth is focused on our fresh produce technologies, specifically the preservation products, coatings, cleaners, fungicides and other solutions that help get fresh produce from point A to point B in as good as condition as possible. We will also be bringing along our G3 labeler, which we intend to have CE certified this year.”

JBT’s participation in the latest edition of Fruit Logistica follows two years of steady progress in the global fresh produce sector for the company, including expansion into new markets and the signing of a major deal in the US.

“We’re a growing business,” said Siddle. “We’ve been growing our market share for the last couple of years. We’ve made recent forays into Europe, the Middle East and North Africa, and we also just gained Wonderful Citrus’ business in the US, which is significant for us because they are the largest citrus packer in the world.”

JBT will also once again be highlighting partner Laser Food’s groundbreaking Laser Mark labeling system for fresh fruits and vegetables, which was recently featured in the UK’s Guardian newspaper. The technology is set to be used by Swedish supermarket operator ICA – in conjunction with organic fresh produce specialist Eosta – to laser label organic avocados and sweet potatoes.

JBT will be exhibiting at Hall 6.1, B-02 at Fruit Logistica 2017, which takes place at Berlin ExpoCenter City (Messe Berlin) from 8-10 February 2017.