JBT Corporation has been awarded supplier and partner of preference at the inaugural Adel Aujan Awards in Dubai, an event organized by one of the Middle East’s largest beverage conglomerates, Aujan Coca-Cola Beverages Company (ACCBC), to celebrate the life of the late Sheik Adel Aujan.
JBT were honored at the event, held earlier this month at Dubai’s Oberoi Hotel, where hundreds gathered for a gala dinner to commemorate Saudi industrialist’s contribution to business and society as chairman of ACCBC.
The centerpiece of the event was the Adel Aujan Awards, which will be held annually to honor a select group of ACCBC’s best-performing suppliers for outstanding performance in five categories – innovation; quality; service; value addition and partnership.
Michele Vitali, a JBT sales icon based in Parma who personally managed the relationship with ACCBC, was on hand to represent JBT at this important event.
Over a 48-year career with ACCBC, Sheikh Adel grew the Dammam-based business into a multi-billion-dollar drinks giant, thanks to innovative marketing of foreign brands such as Vimto and homegrown names including Rani and Barbican.
The business leader was also the driving force behind the largest ever consumer goods partnership in the Middle East with The Coca-Cola Company creating a joint venture with the former Aujan Industries as the Aujan Coca-Cola Beverages Company (ACCBC).