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JBT’s Avure HPP Foods showcases success at Propak Asia 2017

Innovative cold pasteurization technology from Avure HPP Foods, one of the most recent additions to the JBT family, is expected to double in market value over the next eight years, thanks to growing industry awareness of its significant food safety and shelf-life advantages.

This was one of the messages delivered by Dr. Errol V. Raghubeer, Senior Vice President of Microbiology & Food Technology at Avure, to delegates at this year’s Propak Asia show, which took place in Bangkok, Thailand from June 14-17.

During a presentation on “Global growth of HPP Foods and Beverages”, Raghubeer revealed that the market worth of products that utilize High-Pressure Processing (HPP) systems is likely to rise from the current US$12B to US$25B by 2025.

The beverage market, with has an estimated worth of around US$2-3B, is a major element in this growth, with innovation in the premium juice segment crucial to its development, aided by the introduction of new mixes and exotic fruit blends from Asia and South America.

Find out how Avure’s HPP technology works

For Raghubeer, HPP technology’s ability to extend shelf-life by up to four months in the case of fresh juice, while preserving the nutritional, taste and quality aspects of the product is one of the key drivers behind its expansion, adding that it also delivers a “fresh, raw taste”.

He adds that when it comes to food safety, Avure has worked closely with the US Food & Drug Administration (FDA) to ensure that HPP products achieve the same or greater pathogen reduction that can be produced through heat pasteurization.

WATCH Dr Raghubeer’s presentation on HPP technology at Pack Expo 2016: 

La importancia de contacto personal en la edad electrónica

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Jorge Brito de JBT México aquí explica, a pesar de los beneficios que ha traído la época del internet, establecer y mantener contacto directo con clientes es clave para el éxito de cualquier negocio. JBT México está presente esta semana en el Expo Pack 2017 en Guadalajara, México del 13 al 15 de Junio en stand 1106.

Si uno analiza como ha cambiado la manera de hacer negocios en los últimos 20 ó 30 años es inevitable que la llegada del internet en nuestra vida cotidiana fuera uno de los puntos principales. Desde las páginas web hasta las redes sociales, pareciera que cada vez más el mundo de los negocios y las comunicaciones se mezclan alrededor del internet.

Este fenómeno ha traído sus beneficios tanto para proveedores como para clientes. Por ejemplo, los correos electrónicos – el email – se ha convertido en una herramienta útil e importante que ha facilitado que el contacto entre personas sea mucho mas fácil que antes. Si experimentaste trabajar en los años 80 ó 90, ¿quién no recuerde la dificultad de enviar cartas por fax, y a veces el problema para entender el borrado mensaje que llegó, o el desafío de localizar personas por teléfono?

Aún así, la importancia de tener contacto directo en persona con clientes actuales y clientes potenciales es sumamente importante para cualquier negocio. Sobre todo para poner una cara o una voz a un nombre, para crear/desarrollar una relación más cercana y fomentar la confianza.

El stand de JBT México en el Expo Pack 2016

Mayor presencia
Como profesional de la industria alimentaria, yo empecé mi carrera hace 12 años con John Bean Technologies de México, la filial mexicana de JBT Corporation, después de 15 años de trabajar en el sector de alimentos. Empezando con los portafolios de maquinaria para preservar y enlatar comida procesada, tenía la responsabilidad no sólo para el mercado mexicano, sino para todo América Latina, incluyendo países productores como Chile, Argentina, Perú, Colombia y Ecuador.

Hoy en día, desde mi oficina en León, Guanajuato, estoy a cargo de la promoción de la línea de productos JBT de la división “Liquid Foods” que incluye sectores de preservación o enlatado, atún, procesamiento de frutas y lácteos. Anteriormente también el portafolio de JBT para la industria de proteínas, que incluye sectores importantes como la carne procesada y frutas y hortalizas congeladas. Desde León y con nuestras instalaciones en Puebla donde contamos con una planta piloto, estamos bien posicionados para servir – en cuanto a México – todo el país, desde la región Bajío hasta las fronteras con Centroamérica y los Estados Unidos. Fuera de México, ofrecemos nuestro amplio portafolio de productos a clientes desde Centroamérica hasta la región Andina donde mantenemos una gran presencia en países a nivel de Colombia, Perú, Ecuador y Venezuela.

En todos los casos, el hecho de establecer y mantener contacto en persona ha sido un factor clave en el éxito de JBT y nuestra gama de productos en todo Latinoamérica.

Para JBT como empresa, la relación cara a cara es fundamental para lograr buenos negocios porque, a pesar de la revolución tecnológica de las comunicaciones de los últimos años, el poder establecer una relación comercial con un cliente en persona no tiene precio.

The importance of personal contact in the electronic age

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JBT Mexico’s Jorge Brito – who will be present at this week’s Expo Pack event in Guadalajara, Mexico from June 13-15 on stand 1106 – here explains why maintaining face-to-face contact with clients is vital, even in the modern, internet age.

For anyone analyzing how the way we do business has changed over the past 20 or 30 years, it is almost inevitable that the arrival of the internet into our daily lives will be one of the principal findings. From web pages to social media, it seems that the world of business and communications between companies revolves around the internet.

This phenomenon has delivered benefits for both suppliers and clients. For example, email has become a useful and important tool that makes contacting vastly easier than before. For those of us who experienced working in the 80s or 90s, who doesn’t remember the difficulties involved in sending letters by fax or the problems reading blurry messages when they arrived via the same machine? Or indeed the challenge of getting hold of people by telephone?

Even so, the importance of direct, personal contact with current and potential clients is hugely important for any business. Being able to put a face to a name can help develop a business relationship and engenders confidence.

Jorge Brito (center) with the JBT Mexico team at Expo Pack 2016

Major presence
As a food processing industry professional, I started my career with JBT Mexico 12 years ago following 15 years in the food sector. Beginning with the portfolio for preservation and canning technologies, I had responsibility not just for the Mexican market, but for the whole of Latin America.

Today, from my office in León, Guanajuato, I oversee the promotion of JBT’s Liquid Foods product line, covering fruit, dairy and tuna processing, as well as canning and preservation products. From León and our facilities in Puebla, where we have a pilot plant, we are well placed to serve the whole of Mexico, while also covering clients from Central America to the Andean region where we maintain a major presence in countries such as Colombia, Peru, Ecuador and Venezuela.

In every case, establishing and maintaining personal contact has been a key factor in the success of JBT and our line of products across the whole of Latin America. As a company, face-to-face contact with clients has been fundamentally important to doing good business for JBT because, in spite of the technological revolution of recent decades, being able to establish a commercial relationship with a client in person remains priceless.

JBT showcases solutions for Mexican processors at Expo Pack 2017

JBT will be showcasing its full portfolio of products and services available for Mexico’s food and drink processors at Expo Pack 2017, the upcoming packaging and processing technology event that is expected to attract more than 15,000 professionals from across the country.

At the three-day event, which takes place in Guadalajara from June 13-15, JBT personnel will be on hand at booth 1106 to highlight how its solutions can support and improve processes for companies working in everything from meat and dairy through to fruits, vegetables and juices.

To arrange a visit to the JBT booth at EXPO PACK 2017, click here

For Jorge Brito, JBT’s Latin America sales director for liquid foods, the show provides an invaluable opportunity to both meet existing clients and showcase services to companies that could benefit from working with JBT.

“Events like this are hugely important to be able to have face-to-face contact with clients, while also allowing us to develop opportunities for the future by being able to promote the full portfolio of JBT products and services,” explains Brito.

“The advantage of the Expo Pack show is that attracts companies from across the food and drink industry, not just from one particular sector, which means we are able to come into contact with all kinds of customers and potential customers.”

JBT will exhibiting at booth 1106 at EXPO PACK 2017, which takes place at the Expo Guadalajara center from June 13-15.