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Leading through innovation: JBT’s winning focus on product development

JBT In-container sterilization_cans

Consumer and retailer demand for new, ever more convenient – not to mention eye-catching – products is a trend that seems to be constantly evolving, driving growth in new categories and sub-categories. One of the people at JBT who keeps a close eye on this melting pot of innovation is Douglas Woodruff, Director of Research and Development for JBT Liquid Foods, whose job it is not just to respond to new trends in the category, but also to anticipate and prepare for them.

Among the most important of these current trends is the drive for convenience, which is leading to smaller serving sizes and further demand for re-closable packages. “There’s a desire to have unique, “functional” beverages and provide more variety at the convenience and grocery stores, which means we need to adapt equipment for shorter runs or more variation in one run,” says Woodruff. 

Another important trend, he continues, is the desire for higher quality foods, leading to the development of safer, better-quality food products than those that were widely-available even just ten years ago.

Based in Lakeland, Florida, Woodruff’s principal focus when it comes to R&D is to stay ahead of evolving market trends with new products and processes, explaining that JBT has made a lot of progress on both fronts in the last 18 months. 


The JBT Sterideal Ohmic Heat Exchanger

Product Innovations
The result of several years’ development work, in 2018 JBT is launching high capacity solutions for sterilized food in flexible packaging (pouches) for both aseptic processing and in-container sterilization processes. “In this way we are moving ahead the technology for different types of products in different types of markets,” says Woodruff. “We see the packaging revolution happening in both aseptic and in-container packaging; for that reason we’re making high volume solutions for both of these”.

Woodruff says he is also excited about the introduction of JBT’s new In-Flow Sterideal® Ohmic Systems, which incorporate the Ohmic Heater, Particulate Pump and other technologies into systems that are configured to order for customers who have high quality and thermally sensitive foods with or without particles.

Process Innovations
In terms of process, significant work has also been achieved over recent months with the standardization of the New Product Development process across the Liquid Foods spectrum. “Whereas each business unit used to have its own development pipeline and execution process, we now have a common process across the Liquid Foods business units so we have a common way of selecting, executing and commercializing new products,” explains Woodruff.

Find out more about JBT’s Research & Technology Centers

Download the JBT White Paper on Continuous In-container Sterilization Technology

JBT to showcase solutions at China Dairy Show

China yoghurt products_Shutterstock

The Chinese dairy market is growing by double digits every year. Part of the growth plan of JBT Liquid Foods in the Asia Pacific region is based around the fast-developing demand for dairy products in China. As the sector experiences dynamic growth, so too has demand for effective machinery and processing systems also increased; opening a clear market advantage for the specialist, innovative solutions offered by JBT.

This is one of the key messages that JBT will be outlining to visitors to its booth at the upcoming China Dairy Technology Boutique Exhibition, a major event for the sector which takes place in the city of Xi’an from August 24-26. Now in its eighteenth year, the show, organized by the China Dairy Industry Association, aims to showcase forward-looking technology product innovation ideas and achievements from machinery and technology suppliers worldwide.


Robert Geerts, Manager of Sales – Food & Dairy Systems for Asia Pacific at JBT, says the focus will be on highlighting the advantages of using JBT solutions for diary processing, in particular UHT processing, aseptic filling and the aseptic SteriTank.

“We are focusing on the awareness of JBT in the Chinese dairy market, and we are planning to do a show every couple of years to promote our dairy products,” Geerts continues.

Xian China

“China is a very important market of JBT and will become even more important with the growth of extended shelf life products, so we’re pleased to be taking part in the show at Xi’an where we can speak to customers about our growth plans for the Chinese market.”

JBT will be exhibiting at Booth 64, Hall B4 at the China Dairy Technology Boutique Exhibition in the Qujiang International Convention and Exhibition Center, Xi’an from August 24-26, 2018.

Click for complete event information

Hormel Foods honors JBT-Avure with Spirit of Excellence Award

Spirit of Excellence

(l-r) Jesse Wiste Hormel Project Engineer; Tim Boyle, JBT Avure; Kevin Kennedy, JBT Avure; Michael Mitchell, Hormel Superintendent of Engineering.

Hormel Foods Corporation has awarded 90 suppliers with a 2017 Spirit of Excellence Award for their roles in the company’s continuous improvement process throughout the last year.  For the fifth year in a row, JBT-Avure received this award, and couldn’t be more excited to help Hormel achieve their goals.  

“We are proud to partner with these outstanding suppliers and congratulate them on this achievement,” said Curtis Southard, director of purchasing at Hormel Foods. “These suppliers truly go above and beyond in helping us produce high-quality products for consumers around the world to achieve our key results.”

Suppliers that qualified for the Spirit of Excellence Award maintained a minimum supplier rating index score of 92 throughout a 12-month period. This score is determined by a universal measurement system that began in 1990 to ensure each supplier is held to the same standards. Award criteria include meeting performance requirements, making on-time deliveries and providing high-level customer support.

“It’s an honor to help a great partner like Hormel help surpass its expectations,” said Kevin Kennedy, North America Sales Director. “We believe we don’t just build HPP machines, but we forge partnerships that drive long-term growth. This award strengthens that belief.”

Hormel highlighted much of its recent success to its foodservice division and refrigerated foods segment, which feature all natural meats treated on Avure’s high pressure processing machines.

JBT and MexiFrutas: a fresh recipe for success

Leer este artículo en español

MexiFrutas, a leading mango pulp processor focused on global export markets, is one of JBT’s longest-standing customers in Mexico; a status which is no accident, according to MexiFrutas managing director Sergio Garcia. Since 2003, JBT has formed a key element in the ongoing MexiFrutas success story, providing solutions, equipment and support for the company during a period of sustained growth based on quality and a reputation for excellence.

MexiFrutas began life almost two decades ago with a small mango processing facility in the western, Pacific state of Nayarit. Fast forward 15 years and the company now boasts three processing sites – two in Nayarit and one in Chiapas – strategically placed to follow the annual Mexican mango season, starting in southern Mexico in Chiapas in late February, before moving north during the course of the year and finishing in early September. 

MexiFrutas landscape - small

Approximately 95% of MexiFrutas’ production is for international markets, shipping to a wide variety of destinations including the US, Canada, Europe, South and Central America, Japan, South Korea and even as far as Australia. A small percentage is also sold on the domestic market.

MexiFrutas’ working relationship with JBT also began back in 2003, establishing a very solid supplier-customer partnership that has continued to the present day, with all company sites featuring equipment and machinery 100% sourced from JBT.

“We started with one small processing plant, and now we have three plants that process mango pulp, which use 100% JBT equipment,” explains Sergio Garcia. “It has been a good relationship for both sides.”

MexiFrutas fabrica - small

“MexiFrutas is in a sense married to JBT,” he continues. “As a company, we don’t like to take any risks in terms of the delicate machinery for a mango line producing processed pulp and JBT is very trustworthy. In fact, we have virtually never had any problems with product contamination or machinery failures, which is testament to the fact that the systems are well made and have effective safeguards against microbiological threats.”

But MexiFrutas has not only been working with JBT when it comes to processing mango pulp, it also collaborates closely JBT specialists in freezing and IQF products. 

MexiFrutas logo - small

“JBT is a company that responds promptly whenever a problem might arise and provides solutions,” says Garcia. “We have great trust in JBT, trust which they have earned and which is reciprocal. It’s a successful relationship for both sides.”

MexiFrutas currently uses various JBT technologies at all three facilities, including de-pulping and finishing systems, enzymatic deactivation, evaporators, sterilizers and aseptic fillers. The company expects to purchase new JBT equipment to support their ambitious growth plan over the next 12-24 months.

“When we speak to a customer who is knowledgeable about mango pulping and we mention we use JBT equipment, there is an implicit recognition that you are using good systems for processing, and undoubtedly this gives confidence to our customers,” adds Garcia.

video ©MexiFrutas 2018

JBT y MexiFrutas: una receta natural para el éxito

Read this article in English

MexiFrutas, uno de los principales procesadores de pulpa de mango enfocado en los mercados mundiales de exportación, es uno de los clientes más antiguos de JBT en México, y haber alcanzado ese estatus no es ninguna coincidencia, según afirma el director general de MexiFrutas, Sergio García. Desde 2003, JBT ha jugado un papel fundamental en la continua historia de éxito de MexiFrutas, brindando a la empresa  soluciones, equipos y apoyo durante un periodo de crecimiento sostenido que tiene como cimientos la calidad y una reputación de excelencia.

MexiFrutas nació hace casi dos décadas siendo una pequeña planta de procesamiento de mango localizada en el occidental estado del Pacífico, Nayarit. Quince años después, la empresa cuenta con tres plantas procesadoras—dos en Nayarit y una en Chiapas—cuya ubicación estratégica les permite seguir la temporada anual del mango mexicano, comenzando en el sur de México, en Chiapas, a finales de febrero, antes de trasladarse al norte durante los meses siguientes y concluir a comienzos de septiembre. 

MexiFrutas landscape - small

Aproximadamente un 95% de la producción de MexiFrutas se destina a los mercados internacionales, haciendo embarques a una variedad de destinos entre los que se encuentran Estados Unidos, Canadá, Europa, Centro y Sudamérica, Japón, Corea del Sur, e incluso lugares tan remotos como Australia. Solo una pequeña fracción se vende en el mercado nacional.

La colaboración entre MexiFrutas y JBT también data de 2003, cuando establecieron una muy sólida alianza cliente-proveedor que ha perdurado hasta el día de hoy, en que todas las plantas de la empresa cuentan con equipamiento y maquinaría proveniente en su totalidad de JBT.

“Iniciamos con una pequeña planta procesadora y ahora somos tres plantas que procesan pulpa de mango utilizando en un 100% equipos de JBT”, explica Sergio García. “Ha sido una colaboración buena para ambas partes”.

MexiFrutas fabrica - small

“MexiFrutas está de cierta manera casada con JBT”, prosigue. “Como empresa, no nos gusta arriesgarnos en cuestiones de la delicada maquinaria que se requiere para una línea de mango que produce pulpa procesada, y JBT es sumamente confiable. De hecho, prácticamente nunca hemos tenido problemas de contaminación de productos o fallas de la maquinaria, lo que demuestra que los sistemas están muy bien hechos y cuentan con medidas de protección efectivas en contra de amenazas microbiológicas”.

La colaboración entre MexiFrutas y JBT no se limita al procesamiento de pulpa de mango, también trabaja muy de la cerca con los especialistas de JBT especializados en congelación y productos IQF. 

MexiFrutas logo - small

“JBT es una empresa que responde oportunamente cada vez que surge un problema y nos brinda soluciones”, explica García. “Confiamos plenamente en JBT, y esa confianza se la han ganado y además es recíproca. Es una relación de éxito para ambas partes”.

Mexifrutas actualmente utiliza una variedad de soluciones JBT en las tres plantas, incluyendo despulpadores y refinadores, evaporadores, esterilizadores, y llenadoras asépticas.

La empresa espera adquirir nuevo equipamiento de JBT para consolidar su ambicioso plan de crecimiento que contempla para los siguientes 12 a 24 meses.

“Si conversamos con un cliente conocedor de la extracción de pulpa de mango y mencionamos que utilizamos equipamiento JBT, existe un reconocimiento implícito de que estamos usando sistemas que son buenos para el procesamiento y, sin lugar a duda, esto les da confianza a nuestros clientes”, afirma García.

video ©MexiFrutas 2018