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JBT customer seminar looks at fresh solutions for citrus and juices

Orange juice generic

JBT will be highlighting an innovative venture for recovering essential citrus oils from peel, and examining how JBT Avure has helped support a fast-growing Florida HPP business at a customer seminar taking place in Lakeland, Florida on November 1.

JBT customer Keith Sirois, from HPP Fresh Florida, will be detailing how clean technology from High Pressure Processing (HPP) specialist JBT Avure has helped support the development of a company that now pasteurizes products including meat, seafood, juice, salsa, hummus and dips from across the state.

JBT Lakeland

JBT’s facility in Lakeland, Florida

The recovery of high value essential oils from citrus processing by-products will also be a focus for the seminar with a session looking at a new venture with Florida-based Florachem. A specialist in essential oil recovery itself, JBT already helps customers extract valuable d-Limonene from citrus peel through its READYGo™ d-LIMONENE solution.

Other topics that will be covered at the seminar will include a look at JBT’s most recent addition, FTNON, a company that has developed innovative technology for processing fresh fruits and vegetables for the fresh-cut and ready-to-eat market, plus an overview of JBT’s fresh produce and citrus processing systems.

Click here to request more information about the seminar

JBT’s health-focused additions on show at Gulfood Manufacturing 2018


JBT will be highlighting its full portfolio for for food and beverage companies at this year’s Gulfood Manufacturing trade exhibition, with a particular emphasis on solutions that can make healthy living a more achievable goal, from chemical-free pasteurization to innovative systems for fresh-cut vegetables and salads. 

As part of its presence at Gulfood Manufacturing 2018, which takes place in Dubai’s World Trade Centre from November 6-8, JBT will be drawing attention to two of the most recent additions to the JBT family of companies – FTNON and PLF. 

A specialist in equipment for the fresh-cut salad and prepared vegetable industries, FTNON, which has a presence in more than 60 countries, provides a range of state-of-the-art technology for food processors including pre-cleaning, produce preparation and mixing systems.


Illustration from FTNON customer Heemskerk Fresh & Easy

UK-based based PLF International Ltd (PLF) meanwhile is a specialist manufacturer of filling machines and complete turnkey line project management for the fast-growing global powder product market. Combined with JBT’s own seamers, PLF is well placed to meet increasing worldwide demand for powdered products, especially powdered infant formula and nutraceuticals.


Baby powder being filled into cans by PLF International

A further key part of the JBT presence will be representation from JBT Avure, a renowned specialist in High Pressure Processing (HPP), a technology capable of doubling or tripling shelf-life without using chemicals, additives or heat. Used across a huge range of food and beverage sectors, JBT Avure’s HPP technology works by processing foods at extremely high water pressure (up to 6,000 bar / 87,000 psi– more than the deepest ocean), in the process neutralizing listeria, salmonella, E. coli and other deadly bacteria.

Avure, FTNON and PLF all form part of the complete portfolio of processing and packaging solutions that JBT will be highlighting at the event.

JBT will be exhibiting at Gulfood Manufacturing 2018 in Hall 4, Stand D4-44 at Dubai’s World Trade Centre from November 6-8.

JBT highlights growth in Europe & Middle East at Fruit Attraction 2018


(l-r) JBT’s Francisco Peris and John Siddle at Fruit Attraction 2018

Growing demand for JBT’s Endura-Fresh™ range of coatings for long- and short-trade transit – among other innovations – is helping boost JBT’s presence in the fresh produce sector across Europe and the Middle East. This is one for the key messages that JBT is delivering at its booth at Fruit Attraction 2018, the annual Spain-based trade exhibition that takes place in Madrid, Spain until October 25.

As part of its presence in Stand 6C05, Hall 6 in the Feria de Madrid conference center, the JBT team is also highlighting the recent addition of fresh-cut equipment specialist FTNON and the Europe-wide expansion of laser-marking for fruit innovator Laser Food.

John Siddle, JBT’s Global Product Line Director for Fresh Produce Technologies, said: “We’re growing steadily in Spain, Turkey, Egypt and the Middle East. We’ve received an especially good response at the show for our Endura-Fresh line of coatings for long and short distance fruit and vegetable shipments. Along with our preservation products, these have been gaining traction across the region. 

“This has also been this first opportunity we have had to show-off the range of products for the fresh-cut industry from our colleagues at FTNON. Our alliance partner, Laser Food, have been very active as well and they anticipate finalizing some more orders before the end of the year.”

JBT will be exhibiting at Fruit Attraction 2018 at Stand 6C05, Hall 6 until October 25 at the Feria de Madrid conference center in Madrid, Spain.

Click here to make an appointment

JBT showcases fresh produce technologies at Fruit Attraction 2018

Florida citrus groves

JBT’s innovative solutions for fresh produce companies, including quick-dry coating solutions and industry-leading cleaning technologies, will be highlighted at the JBT stand as part of an increased presence at Fruit Attraction 2018, one of Europe’s premier trade events for the fresh produce sector.

Among the products highlighted will be JBT’s Endura-Fresh™ Quick Dry Poly (QDP) and Endura-Fresh™ Natural Supreme coatings for citrus. As well as being fast-drying, Endura-Fresh QDP provides a long-lasting shine that helps preserve the freshness and taste of the fruit. 


The result of some 80 years’ research and development, Endura-Fresh Natural Supreme offers a cutting-edge citrus coating for superior control of fruit weight loss and shrinking, as well as providing a guaranteed shine from the packhouse to the end receiver.

As part of an increased stand size of 72m2 for this year’s show, JBT will also be highlighting the T-Series Bin Scrubber. A new variation on JBT’s original Bin Scrubber, the system provides efficient bin cleaning with a smaller footprint than alternative systems. New benefits include a telescoping brush scrubbing head to ensure all internal surfaces are cleaned, a bin rinse feature for non-vented bins, and a bin drying stage also for non-vented bins.


Fresh-cut innovations
JBT’s move into solutions for the fresh-cut and pre-prepared fruit and vegetable industry through FTNON, the recently-acquired equipment specialist for the fresh produce, ready meal, and pet food sectors, will also be highlighted at the show.

FTNON specialises in a range of solutions for fresh-cut fruits and salads – known as IV Gama and V Gama in Spain – as well as lines for processors of vegetables such as broccoli, green beans, spinach and other products. The company, which has a presence in more than 60 countries, specialises in a range of state-of-the-art technology for fresh-cut and vegetable processors, including pre-cleaning, produce preparation and mixing systems.

JBT and Laser Food will also present Natural Branding© technology, the innovative and eco-friendly solution for the contactless marking of fruits and vegetables with natural light. The perfect alternative to regular paper stickers, Natural Branding eliminates paper, glue and ink on organic produce.

JBT will be exhibiting at Fruit Attraction 2018 in Hall 6, Stand 6C05 at the Feria de Madrid exhibition centre, Madrid, Spain from October 23-25.

Click here to reserve an appointment at the stand

Laser Food launches Natural Branding initiative across Europe

Laser Food_examples.jpg

Laser Food, the creator of innovative, environmentally-friending laser labelling for fresh fruit, has announced the Europe wide launch of a new brand name for the technology, Natural Branding. Reflecting the profound environmental benefits of the system, the Natural Branding name will shortly be seen in grocery retail outlets and supermarkets across Europe, emphasising the growing public acceptance of the Laser Food-originated technology.

Initially introduced two years ago by Laser Food to accompany laser-labelled organic products, the Natural Branding name has proven to be a hit with consumers, receiving overwhelmingly positive feedback from shoppers and gathering media coverage across Europe. The initiative also took the top prize for Laser Food customer Eosta in the Sustainability Category at the Packaging Awards 2018. As well as Eosta, the system is now being used across the organic fruit sector, including by organic kiwifruit specialist Agricolli Bio and organic pumpkin marketer Bio Freshi.

Laser Food_kiwifruit

Laser Food managing director Jaime Sanfelix explained that as a result the company began to take steps to formally register the name at a Europe-wide level, acknowledging that laser labelling is recognised by increasing numbers of consumers first and foremost as Natural Branding.

He said: “Two years ago we started marketing organic fruits using a very interesting concept that we called Natural Branding. The concept generated a very positive response with consumers across Europe and was also well received by the media. Following that, we initiated the process of registering the Natural Branding name as a brand.

“As the leaders and the creators of the technology, it’s very satisfying to see how the Natural Branding brand name is now recognised by consumers across Europe, and how more and more people are acknowledging the great benefits it has for the environment.”

Laser Food_fruits

Sanfelix added that the recognition of the brand and system, which can now be found in many of Europe’s leading markets, including Germany, the Netherlands and France, further reinforced the hard work that Laser Food has undertaken since it first developing the technology in 2007.

About Laser Food
Laser Food’s Natural Branding can help both producers and retailers improve their environmental credentials for the simple reason that the system eliminates the need for wasteful paper labels. Approved for use in the EU, Natural Branding’s laser labelling technology adds labels and logos to fruit surfaces through a depigmentation process that does not harm the product in any way whatsoever.

Laser Food’s global expansion has been made possible thanks to its worldwide marketing agreement with JBT Corporation, which builds and promotes Laser Food’s Laser Mark technology worldwide. JBT also promotes Laser Food via and the @JBTLaserFood social media accounts on Facebook and Twitter.

Laser Food will be exhibiting with JBT at Fruit Attraction 2018 in Hall 6, Stand 6C05 in the Feria de Madrid conference centre, Madrid, Spain from 23-25 October.

Perricone Farms: how JBT helped a California juice business go global

Orange labels-1

California-based Perricone Farms is a success story that has been two decades in the making. Established in the 1990s by a renowned citrus grower and packer, the business has since become a leading juice processor and marketer, famed for the quality and provenance of its ingredients. JBT – as Perricone readily acknowledges – played a key role in the development and subsequent success of the business, helping the company improve its juice yield by 20% and acting as a partner in a fruitful relationship that continues to the present day.

Perricone Farms CEO Bob Rovzar has been well-placed to have witnessed the evolution of the Beaumont, California business since it first launched its juice processing venture almost two decades ago. The company’s initial contact with JBT came in the late 1990s under the leadership of JBT’s North America Director of Sales Donn Sabato who approached what Rovzar describes as “a little juice plant in Southern California”. “At that time, our plant paled in comparison to larger juice companies in the US, especially in the West,” recalls Rovzar. “But even in those early days, JBT always treated us as a valued customer and spent time with us. They were a valuable partner as we established the business.”


Technical expertise
Perricone Farms as a juicing operation was first established by current managing director Joe Perricone’s father Sam; an industry icon who at the time was a large grower and packer of fresh citrus. The move into juice took place after Perricone acquired a small juicing company – and client of Perricone – that was struggling with financial difficulties.

The juicing business began in earnest with four JBT extractors, plus two non-JBT pieces of machinery – a piecemeal fruit unloading system and a used finisher. “JBT supplied technical expertise, explaining how we should be extracting and setting-up the machinery, as well how to get the maximum yield out of a plant that ran multiple varieties of fruit,” says Rovzar. The company, he recalls, also had a make-shift sizer that was jerry-rigged and made from spare parts.

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Market evolution
In its early days, Rozvar says Perricone was 90% focused on orange juice production, and although it remains important, as the market has evolved, so the company has developed a much broader base of juices. Orange juice today accounts for around 50% of Perricone’s production, with the other half sourced from lemons, limes, grapefruit and tangerines. These juices are sold to high-end restaurants and hotels, grocery retail under the Perricone Farms label or retailer owned brands, and to a lesser extent to foodservice distributors and food ingredients processors.

Although the majority of Perricone Farm’s juices are sold within the Western US, the company has begun in more recent times exporting to the Far East and some volumes to Mexico. “In California, the majority of fruit is destined for the fresh market, but because we are part of the Perricone family of companies, we have access to fruit in-season and also benefit from our close proximity to Mexico during the winter months,” says Rovzar.


Leap forward
What has really helped Perricone make a commercial leap forward, says Rovzar, was a move into purpose-built new facility with considerable help and assistance from JBT. “With JBT’s help and support, we have been able to completely rebuild and redo our juice extraction operation without shutting down our existing extraction line,” he explains. “This has been important because we extract juice 365 days a year. 

“For several years, people on both side – JBT and Perricone – said the extraction line could not be replaced without shutting down the existing operation, but JBT found a way of running both lines simultaneously for a month while the new operation was put in place. Through JBT’s help, we were able to provide a seamless transition to our customers and we couldn’t have done it without the support, dedication and commitment we received from JBT, from the engineers right up to top management.”


“The process works when the customer takes your information and implements the changes and or suggestions,” explained JBT’s Donn Sabato. “Perricone, to their credit, took the information we presented to them and put it into action under Bob and Joe’s leadership. This area is why Perricone has grown so dramatically in the last few years based on Joe and Bob’s leadership – they are action oriented and work their plan to fruition.”


Surpassing forecasts
Moving into the new facility, Perricone implemented the new extraction line with JBT’s partnership and assistance, with the result that it far surpassed the original forecast. “We improved our yield by 15-20% compared with the original forecast 8-10%,” says Rovzar. “It allowed us to capitalize on being able to extract the fruit when it is available and to become competitively positioned in the market. Being able to extract 20% more juice means that we are now better able to satisfy our customer base with juice that was previously going to waste.”

Perricone today has eight extractors, two brand-new finishers and a sizer – all sourced from JBT. It is also investing in new JBT-supported fruit unloading system, which will provide substantial support on effectively handling fruit through to loading into tanks for processing. JBT has also helped establish a citrus oil recovery system at the plant. “We are optimistically looking at other opportunities for working together with JBT in the future,” adds Rovzar. “JBT is our first choice for working together.”

Learn more about Perricone Farms

Learn more about JBT’s juicing solutions