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Fresh appeal from JBT in South America

 

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An exciting year is in store for JBT’s South America operations, with the introduction of FTNON fresh-cut technologies across the continent and an expanded presence for High Pressure Processing (HPP) from JBT Avure. Added to this, are an ambitious program of seminars, conferences and Open House events, explains JBT’s Vice President and General Manager for South America, Miguel Ruiz.

Ruiz began work with JBT some 28 years ago in the packaging division, before moving on to the citrus processing business and 10 years working with JBT’s protein solutions, and subsequently fruit and juice solutions. Now head of JBT’s South America operations – encompassing Liquid Foods, Protein and AeroTech – Ruiz has responsibility for a wide range of product areas, from frozen chicken and ready meals to passenger loading bridges at airports to juices and beverages and fresh fruits and vegetables.

FTNON showcase
It is in this latter category that JBT will be making one of this year’s most significant introductions in the region, with the South American launch of JBT’s FTNON solutions for processing fresh vegetables and salads. “We currently have three installations in progress in Brazil, two for vegetables, and we will be bringing a working FTNON demonstration line to Brazil later in the year where we will showcase FTNON’s complete solutions,” says Ruiz.

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HPP introduction
Another major focus for JBT South America is on High Pressure Processing or HPP technology from JBT Avure, particularly for juice processors. “We’ve been spending a good amount of time introducing HPP technology in the region, and we’re excited about its potential in South America, especially in Brazil and Chile,” says Ruiz. In fact, he reveals that later this year JBT will be sponsoring the first-ever South America HPP regional summit in Brazil, which is likely to feature the participation of a major food university. “We’ll be inviting representatives across the entire food and beveragle industry that might be interested in HPP,” Ruiz adds.

Application-focused Technical Seminars covering the citrus, dairy and tomato segments will also take place during the course of the year.

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Open House events
But perhaps one of the most significant initiatives undertaken by JBT in South America are the quarterly Open House events, which take place at JBT’s Araraquara facility in Brazil’s São Paulo State, as well as in San Miguel de Tucumán, Argentina. “We open our facility for two weeks and invite the entire sector to visit JBT, taking advantage of the fact that we have all the different JBT technologies being built there,” Ruiz explains. “The Open House events have been very effective in helping deliver the JBT message across the sector, not just to existing customers, but also to other food and beverage processors that might be interested.”

“We typically have one customer per visit, one in the morning and another in the afternoon, so it’s a very tailored discussion with every single customer. This goes for any JBT technology. For example, for tomato processing equipment, we invite companies from across that segment to visit and discuss their issues and how JBT can provide solutions specific to them,” he adds.

Request more information about JBT’s South America events

Endura-Fresh and Freshgard: making produce protection simple

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No one involved in the fresh produce sector can claim it is an easy or straightforward business. Plant disease, mold and fungus pose a daily risk for growers and packers, potentially leading to costly withdrawals and even more damaging losses in reputation. When it comes to JBT’s extensive line of Fresh Produce Technologies (FPT), the emphasis is very much on delivering a level of service and expertise that helps produce companies get their products to market in the best condition possible.

Charlene Jewell, JBT’s FPT Research and Development Manager, explains that two of JBT’s most enduring FPT product ranges – Endura-Fresh™ coatings and Freshgard® decay control – are not only effective, but also benefit from an unequalled support network.

An edible fruit coating, the Endura-Fresh line can be formulated for the requirements of specific types of produce, improving product appearance, shelf-life, and guard against weight loss.  “For example, with citrus fruits, a shine is desired, so we develop coatings that have a nice shine,” says Jewell. “In all cases, moisture loss is generally protected with the coating. In the case of tropical fruits, it could help control the rate of ripening.”  Whatever the specific needs of the product are, coatings are formulated to help meet those needs.

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Combined action
The Freshgard range comprises decay control and sanitation systems that work to control fruit decay, as well as help destroy organisms in the wider environment so they don’t infect the fruit. Typical citrus diseases such as green mold, blue mold, and sour-rot can be treated, as well as grey mold and some other diseases commonly found on other fruits. Endura-Fresh coatings can also be a carrier for some Freshgard decay control products. “Often Freshgard products are applied in the coating, and that’s a nice way to apply because you can really control how much you are applying,” she explains. “As much coating goes on, a corresponding amount of fungicide is applied.”

However, Jewell emphasizes that what makes the products really stand out is the level of service and expertise behind them from JBT, which makes growers and packers receive optimum benefits from the systems. “Sometimes there’s not a lot of differentiation between products on the market. JBT’s strength is in delivering service and expertise in coatings, decay control, and application systems.” 

Learn more about JBT’s range of Fresh Produce Technologies