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Laser Food launches Natural Branding initiative across Europe

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Laser Food, the creator of innovative, environmentally-friending laser labelling for fresh fruit, has announced the Europe wide launch of a new brand name for the technology, Natural Branding. Reflecting the profound environmental benefits of the system, the Natural Branding name will shortly be seen in grocery retail outlets and supermarkets across Europe, emphasising the growing public acceptance of the Laser Food-originated technology.

Initially introduced two years ago by Laser Food to accompany laser-labelled organic products, the Natural Branding name has proven to be a hit with consumers, receiving overwhelmingly positive feedback from shoppers and gathering media coverage across Europe. The initiative also took the top prize for Laser Food customer Eosta in the Sustainability Category at the Packaging Awards 2018. As well as Eosta, the system is now being used across the organic fruit sector, including by organic kiwifruit specialist Agricolli Bio and organic pumpkin marketer Bio Freshi.

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Laser Food managing director Jaime Sanfelix explained that as a result the company began to take steps to formally register the name at a Europe-wide level, acknowledging that laser labelling is recognised by increasing numbers of consumers first and foremost as Natural Branding.

He said: “Two years ago we started marketing organic fruits using a very interesting concept that we called Natural Branding. The concept generated a very positive response with consumers across Europe and was also well received by the media. Following that, we initiated the process of registering the Natural Branding name as a brand.

“As the leaders and the creators of the technology, it’s very satisfying to see how the Natural Branding brand name is now recognised by consumers across Europe, and how more and more people are acknowledging the great benefits it has for the environment.”

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Sanfelix added that the recognition of the brand and system, which can now be found in many of Europe’s leading markets, including Germany, the Netherlands and France, further reinforced the hard work that Laser Food has undertaken since it first developing the technology in 2007.

About Laser Food
Laser Food’s Natural Branding can help both producers and retailers improve their environmental credentials for the simple reason that the system eliminates the need for wasteful paper labels. Approved for use in the EU, Natural Branding’s laser labelling technology adds labels and logos to fruit surfaces through a depigmentation process that does not harm the product in any way whatsoever.

Laser Food’s global expansion has been made possible thanks to its worldwide marketing agreement with JBT Corporation, which builds and promotes Laser Food’s Laser Mark technology worldwide. JBT also promotes Laser Food via jbtc.com and the @JBTLaserFood social media accounts on Facebook and Twitter.

Laser Food will be exhibiting with JBT at Fruit Attraction 2018 in Hall 6, Stand 6C05 in the Feria de Madrid conference centre, Madrid, Spain from 23-25 October.

Lightening the load: JBT showcases efficiency-improving AGVs at Pack Expo

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JBT’s line of automatic guided vehicle (AGV) systems, solutions which are enabling many high profile companies in the food sector to make substantial efficiency savings, will be centerstage at this year’s Pack Expo, which will be held at Chicago’s McCormick Place Convention Center from October 14-17. JBT will be showcasing the CB750, a counterbalance-style forklift AGV capable of carrying 750 kg, which will be running host-free at the show.

What this means in practice, says JBT AGV’s Laura McConney, is that the forklift will be operating without any high-level software and will make all the intelligent decisions itself. Ideal for handling pallets, racks, and rolls, the counterbalance AGV excels in floor-to-floor transfers, and its end-mounted lift mast allows the vehicle to move multiple load types without complications.

“The AGVs handle a lot of packaging materials for customers, principally towards the end of line as packaging materials are coming off the production line,” explains McConney. “We do really well with palletised units and can also automatically load and unload trailers.”

JBT AGV

Efficiency savings
However, one of the most outstanding attributes offered by the AGV is its ability to deliver substantial efficiency savings. Manufactured in the US – as well as the UK for Europe and China for Asia, respectively – the AGV units remove repetitive and wasteful work practices, enabling companies to redeploy resources more effectively.

“Most of what we’re delivering to customers is labor savings,” says Mark Longacre, JBT’s applications manager for automated systems. “We think of that as allowing them to redeploy labor to where they can create more value in their process. Having people on a forklift moving products from one end of the plant to the other all day does not add value to the product. In reality, it can affect safety and often does. People get bored and careless and make mistakes, which can create accidents and personal injury, as well as plant and product damage.”

JBT will be exhibiting at Pack Expo 2018 at Booth N-4725 in Chicago’s McCormick Place Convention Center from October 14-17.

Click here to reserve a visit

Innovations and new technologies to take center stage at JBT Chile seminar

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Leer este artículo en español aquí

JBT will be highlighting new developments, innovations and technologies – including those available for fresh-cut produce processors through recent acquisition FTNON – to fruit, dairy and protein specialists in Chile at a special seminar to be held on October 2. 

The full-day ‘New Food Technology Seminar’, which will be staged in the city of Rancagua’s Hotel Manquehue, will cover a range of topics of interest to producers and processors, including aseptic pasteurization and sterilization, fresh fruit processing, and high-speed filling and sealing applications. 

JBT Chile seminar

Delegates at the 2015 JBT Chile seminar in San Francisco de Mostazal

Cutting-edge technology will also be well represented in the form of laser labelling for fresh fruits and vegetables, the innovative Fog In Place (FIP) system for effective disinfection of production facilities, and a look at the benefits of JBT Avure’s High Pressure Processing (HPP) for pasteurization that preserves product quality. The innovative solutions offered by the newest addition to the JBT family, FTNON, will also be featured, with a special look at how FTNON technology can help companies in the fresh-cut produce and ready meal segments.

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The ‘Fog-In-Place’ system from JBT and Aurratech

“The Idea is to bring new developments, innovations and technologies to the attention of customers and potential customers,” explains JBT’s Januário Soligon. “JBT works with a lot of big companies in Chile, including multinational food and beverage processors, from canned fruits though to tinned sardines, but the seminar is also open to delegates from neighbouring countries who would like to take part.”

Click for the full seminar program (in Spanish)

Click to find out how to participate in the seminar

Innovaciones y nuevas tecnologías serán protagonistas en el seminario de JBT en Chile

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Read this article in English here

JBT presentará en Chile los nuevos desarrollos, innovaciones y tecnologías –incluidas aquellas disponibles para los procesadores de cuarta gama gracias a la reciente adquisición de FTNON – a los especialistas en frutas, lácteos y proteínas que se congregarán en un seminario especializado a celebrarse el 2 de octubre. 

Con un día completo de duración, el “Seminario Nuevas Tecnologías para Alimentos”, cuya sede será el Hotel Manquehue de la ciudad de Rancagua, abordará una amplia variedad de temas de interés para productores y procesadores de alimentos, como la pasteurización y esterilización asépticas, el procesamiento de frutas y verduras frescas y las aplicaciones de llenado y cerrado de alta velocidad. 

JBT Chile seminar

Delegados en el semanario de JBT Chile de 2015 en San Francisco de Mostazal

La tecnología de vanguardia también estará bien representada a través del etiquetado láser para frutas y verduras frescas, el innovador sistema Fog In Place (FIP) para la efectiva desinfección de las instalaciones de producción, además se tendrá un vistazo a las ventajas que brinda la tecnología de JBT Avure para el Procesamiento de Alta Presión (HPP) en la pasteurización que mantiene la calidad del producto.

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El sistema ‘Fog-In-Place’ de Aurratech

Las novedosas soluciones que aporta el nuevo integrante de la familia JBT, FTNON, también estarán en exhibición. Se contará con la exclusiva oportunidad de ver cómo la tecnología de FTNON puede apoyar a las empresas pertenecientes a los segmentos de cuarta y quinta gama.

“La idea es atraer la atención de la clientela actual y de clientes potenciales a los nuevos desarrollos, innovaciones y tecnologías”, señaló Januário Soligon de JBT. “JBT trabaja con muchas empresas grandes de Chile, entre las que se encuentran algunos procesadores multinacionales de alimentos y bebidas, desde frutas en conserva a sardinas enlatadas, sin embargo el seminario también está abierto a delegados de países vecinos que estén interesados en participar”.

Haga click AQUÍ para conocer el programa completo del seminario

Haga click AQUÍ para saber cómo participar en el seminario

JBT to showcase solutions at China Dairy Show

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The Chinese dairy market is growing by double digits every year. Part of the growth plan of JBT Liquid Foods in the Asia Pacific region is based around the fast-developing demand for dairy products in China. As the sector experiences dynamic growth, so too has demand for effective machinery and processing systems also increased; opening a clear market advantage for the specialist, innovative solutions offered by JBT.

This is one of the key messages that JBT will be outlining to visitors to its booth at the upcoming China Dairy Technology Boutique Exhibition, a major event for the sector which takes place in the city of Xi’an from August 24-26. Now in its eighteenth year, the show, organized by the China Dairy Industry Association, aims to showcase forward-looking technology product innovation ideas and achievements from machinery and technology suppliers worldwide.

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Robert Geerts, Manager of Sales – Food & Dairy Systems for Asia Pacific at JBT, says the focus will be on highlighting the advantages of using JBT solutions for diary processing, in particular UHT processing, aseptic filling and the aseptic SteriTank.

“We are focusing on the awareness of JBT in the Chinese dairy market, and we are planning to do a show every couple of years to promote our dairy products,” Geerts continues.

Xian China

“China is a very important market of JBT and will become even more important with the growth of extended shelf life products, so we’re pleased to be taking part in the show at Xi’an where we can speak to customers about our growth plans for the Chinese market.”

JBT will be exhibiting at Booth 64, Hall B4 at the China Dairy Technology Boutique Exhibition in the Qujiang International Convention and Exhibition Center, Xi’an from August 24-26, 2018.

Click for complete event information

JBT shows backing for Florida citrus sector

Florida citrus groves

JBT is participating in this month’s Florida Citrus Industry Annual Conference to show the company’s ongoing support for the sector at what continues to be a challenging time for citrus growers in the Sunshine State. 

An event which draws together producers, packers and processors, the Florida Citrus Mutual annual gathering is being held at the Hyatt Regency Coconut Point, Bonita Springs from June 13-15. In addition to educational sessions, the conference will feature an update on research into the ongoing threat posed by citrus greening to Florida’s citrus groves, plus a grower panel on current challenges faced by the industry.

JBT’s Global Product Line Director for Fruit & Vegetable Processing, Michael Mas, said JBT will be present primarily to show for an industry of which it continues to be an active participant. “This is about JBT supporting the Florida citrus industry, which we have been a member of for over 80 years,” he added.

Find out more about the Florida Citrus Industry Annual Conference

Read about JBT’s range of solutions for citrus processors

JBT highlights HPP at Asia events

 

JBT Avure at ProPak Asia

JBT is taking part in two major Asian trade exhibitions this month – Fooma Japan in Tokyo from June 12-15 and ProPak Asia in Bangkok, Thailand from June 13-16  – where the company will be highlighting recent innovations for food and beverage processors. These will include the benefits of High Pressure Processing (HPP) from JBT Avure, which was also the subject of a special seminar held in Bangkok.

Fooma Japan 2018 – the international food machinery and technology exhibition – takes place at the Tokyo Big Sight exhibition halls, while the annual processing and packaging technology event for Asia, ProPak Asia 2018, will be staged at Bangkok’s BITEC conference center.

JBT HPP Asia Seminar

Delegates at the JBT Avure HPP Asia Seminar in Bangkok, Thailand on June 12

The advantages of using HPP for seafood, premium juice, dairy, wet salad and other industries in Asia will be one of the principal focuses for JBT at the two events, where representatives will be outlining how the technology is being used to provide food safety and extend shelf life, while also retaining vitamins, nutrients and flavor.

JBT will be exhibiting at Fooma Japan 2018 from June 12-15 at Booth 5P-16 at Tokyo Big Sight and at ProPak Asia 2018 from June 13-16 in BA21, Hall 100 at Bangkok’s BITEC center.