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JBT HPP Webinar: learn about the benefits of HPP Tolling

Whether you are a smaller company interested in learning more about the advantages of High Pressure Processing (HPP) or a larger business looking to invest in the technology, JBT Avure will be hosting a webinar examining HPP and the business of HPP Tolling. For smaller companies keen to benefit from HPP, tolling offers more cost-effective access to the technology.

Taking place on Wednesday January 20 at 9 AM EST, 3 PM CET, the JBT Avure HPP Webinar will provide a chance to hear from both sides of the tolling process from speakers Joakim Lungren, CEO of HPP Nordic, and Tanya Lambert, founder of the UK-based Tanya’s Just Real juice company.

As the owner of a leading European tolling facility, Joakim Lundgren will be talking about the business aspect of running such a center, while Tanya Lambert, who uses HPP Nordic for pasteurizing the Just Real range, will be talking from an end-user perspective of taking a product to a tolling facility.

Affordable alternative
“The focus of the webinar will be on the tolling aspect of our business,” explains JBT Avure’s Lisa Wessels. “Tolling is ideal for smaller companies that can’t afford to buy machinery or put in production lines or don’t have factories. They can take their product to a toller and pay to have their product High Pressure Processed.”

She adds: “We would love for more companies and more entrepreneurs to open tolling facilities anywhere in the world, and we’d like smaller companies who maybe think they can’t afford HPP to know you don’t have to be a big company to use this technology.”

The JBT Avure HPP Webinar will take place on Wednesday January 20 at 9 AM EST, 3 PM CET

Register HERE for the webinar